Some common SEO Myths

 

I just came across a good email article from Marc Ensign in SiteProNews where he summarizes some of the popular search engine optimization myths and what to do about it.   Among other things, his advice includes: don’t use rich keywords in your domain name (keep your name short),  beware of search engine marketers who say they have an “in’ with Google, Meta Keyword Tags don’t do much anymore, there is no optimum wordcount for indexing, and avoid doorway pages (lots of single pages that point to you – which is a form of search engine spam.)  He also says avoid using flash (search engines can’t index it) and pay-per-click on your pages won’t help or hurt your ranking.

Net-net, any SEO marketing for your business should begin with paying attention to your site’s tracking data (analytics) including hits, visits, conversion, pageviews, and time spent on site.  Set specific goals for each.  And then constantly translate what the real-time usage data tells you into a friendlier search-engine site design, better use of keywords (internally and pay-per-click), and great content.  Doing this will increase visits and activity on your site, which in turn will lead to increased and sales.