Guns and butter and what it means in the current debate over Government debt

 

In the late 1980’s Paul Kennedy wrote his New York Times best-selling book, “Rise and Fall of the Great Powers”.  As the debate over debt rages in Washington 22 years later I urge any curious person to read it.  The book covers the rise and fall of the great military and economic nations from 1500 to 2000.  It begins with Spain and the economic dominance it gained from having the world’s most powerful Armada.  The title then alternates between France (Napoleon and his cannons, agrarian dominance) and England (her fleet and the Industrial Revolution.)   Russia also gets attention due to her massive military and natural resources.  And of course the United States with its nuclear arsenal and an economy un-shattered by WWII. 

At its heart the book is about the relationship between national wealth and technological innovation and what that means in terms of a State’s ability to militarily deploy and battle over long time periods.   As the story goes, those nations that maintained the best balance of guns and butter took the lead.  But leads have consequences in the form of “global military obligations” that in the long run their economies can’t afford to support, so they fall.  The historical lessons seem clear.  

Since the events of 2001 we have seen a doubling of our national debt to extend our military into places like Iraq and Afghanistan.  And today we are about to expand our debt again to jump start our failing economy.   Curiously, the world’s greatest economic power (as measured in terms of surpluses) is China but their military obligations do not (yet) extend into such places.  What does that say about who is striking the best balance between guns and butter?

In 1987 the U.S.S.R. was still around, and America was the undisputed global world power.  But Kennedy was already predicting Asia’s ascendency via Japan, China and India.  Their ability to focus on butter and not guns, coupled with huge natural resources (e.g. mainland Asia), massive human capital, and technological investment were already beginning to tilt the game in the East’s direction.  Today the disparity couldn’t be more obvious as we find ourselves borrowing massively from China and others to solve our guns and butter problems.

In the long run it always comes down to resources (natural and technological), who has them, and how they chose to spend them.   

To maintain a significant place on the world stage in the 21st century, the U.S. will need to regain its balance.

Google Wants Out, Tells Time Warner to Take AOL Public

 

And Google isn’t just trying to share some investing advice with an old friend.  Google wants its money back, plain and simple.  Or at least it wants to recover a sizeable chunk of the $1b write-down they took on their 2005 AOL investment.   

googleaol1A lot has changed since Google’s investment gave AOL a $20b valuation.  Economic and advertising pressures have driven AOL’s value down 73% to just $5.5b.  With that, Google recently made it clear that the best way to try and recover its money was to “exercise its right” and see that AOL is publicly traded so that they can sell their shares “when the timing made sense.”

Google was careful to say that AOL remains “an extremely valued partner”, which isn’t surprising because they don’t want to further erode their investment with a vote of no-confidence.  But Time Warner CFO John Martin cut to the chase when he told analysts during their most recent earnings call that Google wants them to either spin off AOL as a separate company or buy back their 5.5% stake.

Now, it could be that Google is a) posturing for a larger role over AOL services (like taking over their search), and/or b) introducing leverage before Time Warner and Yahoo! get too chummy over AOL.  But one thing is certain, a $700m write down is impossible to ignore these days, even among friends.

Survey Shows Frequent Online Shoppers Respond to Personalized Ads

 

ChoiceStream, a provider of personalized product and display ads for large retail and entertainment brands, released their latest online personalization survey.   In it they indicate that retailer’s most attractive prospects–those who spend the most money and shop most frequently–are more likely to click on personalized ads than non-personalized ads.

choicestream1Overall, 39 percent of consumers are more likely to click on an ad if it is personalized – a meaningful percentage in its own right.  But the number climbs to 58% for those who shop online at least several times a month.  And the bigger the spender the greater the interest in personalized ads, with 50% indicating they are more likely to click on them.   Contrast this with only 22% of infrequent shoppers who make that claim.  In addition, 50% of the biggest spenders indicate that they are more likely to click on personalized ads than on non-personalized ones, vs. 32% of the smallest spenders.  

The data also supports a similar pattern in terms of consumer attention to the ads.  Over 41% of those surveyed indicate that they will pay more attention to advertising if it is personalized based on their tastes and interests.   That number increases to 49% of consumers who spent more than $250 online over the past six months, and falls to 36% for those who spent between $1-100.

The survey was completed by 504 online shoppers across a variety of age categories.  The bottom line is that if you are a retailer or manufacturer with loyal customers and those customers shop online and spend over $100 with you, personalized advertising that exposes products they are interested in can yield positive results.

To see a summary of the ChoiceStream survey, click here.

Are You Marketing Gravity or Evolution? Seth Godin Says Knowing the Answer is Smart Marketing

 

Here’s a snapshot of how Seth describes it:  Everyone believes in gravity.  Evolution has its share of doubters. 

fallingappleSo what does this have to do with marketing?  Two things, he says.  First, “If the story of your marketing requires the prospect to abandon a previously believed story, you have a lot of work to do.“ Since the gravity story has no detractors, then attaching your new (idea, product, company) to it is smart marketing. 

Second, “If the timeframe of the message of your marketing is longer than the attention span (or lifetime) of the person you are marketing to, you have your work cut out for you as well.”  Try selling evolution.  It is really slow and hard to demonstrate in real time during a school board meeting.  Gravity on the other hand is instantaneous.  Just drop your shoe.

Seth goes on to suggest that the iPhone is gravity marekting.   People had already accepted that they wanted it, you could see it work from across the room, and you didn’t have to wait months for the joy to happen.

So here is how Seth says you should put it into practice.  First, “Try to tell a story that complements an existing story rather than calling it out as false.”  Second, “Try to make the ‘proof’ as vivid and immediate as possible. Like an apple falling on your head.”

Net-net, if you don’t have a ‘gravity’ element in your pitch, strive for it. 

For the full article from Seth, click here.  It is worth the read.

Venture Capital vs. Angel Investors – These Facts Might Surprise You

 

John Huston, a leading light in the Angel investing community, recently shared some very interesting information that’s hard not to get your attention.  According to data from both the National Venture Capital Association and the Angel Capital Association (2004 to 2007), Angels invested just as much money and had a higher 20 year rate of return than Venture Capital firms.  VC’s invested $24.4B over the 3 year period while Angels invested a nearly equivalent $24.3B.  In addition, when looking at 20 year return data (through 2006) VC’s earned an average of 19% and Angels 22%.

vcangelOf course, there are structural and timing differences between Angels and VC’s to factor in.  The investment focus for Angels  is pre-seed (pre-revenues) while VC’s are cash-flow break-even.   As such, the average deal sizes are different (Angels average $473k and VC’s $7.5M) as are the volume of deals  (51k for Angels and only 3k for VCs).  

In a time of tighter and tighter capital and credit markets, the magnitude of dollars flowing into new businesses from Angels and the returns they generate are worth taking note.  Angels now number over 225k high net worth people, 10k of whom are in groups.   The latest angel study from November , 2007 showed that a typical deal is now earning a 2.6x return in 3.5 years, for a 27.7% IRR.

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